Back in 2002 I was doing some programming gigs when I started in 3D by making interactive demos of industrial motors using HTML, Flash and 3D.
The job paid badly but it was really fun.
I learned a ton about the creative process and the demos meant a lot to the client as they could visualize what they were going to make before they decided to make it. It was empowering for everyone.
After that job I drifted into TV, then advertising, motion graphics, movies and games. I think I have seen it all in terms of workflows and the creative process. Then I found myself limited by the tools I was using, so I moved from design to technology development to build new ways for people to create. That is how Lagoa MultiPhysics was born:
Since Lagoa MultiPhysics I’ve learned a few things about the software industry. The good the bad and the ugly. I was fortunate to work with some amazing people and get in contact with some great companies, but after a few years reality hit me in the face: The software industry has changed and the 3d world was left behind!
Before I crossed over to software development, I was only a user. Here is how I qualify us users:
- We are demanding of our tools and ourselves.
- We are loud when things work the way we expect them to work.
- We get angry when things don’t work the way they need to.
- We like to create stuff, we do not like to pay for software.
Put it simply – I know how I feel as a user, and as a developer I know how freaking hard it is to satisfy all of the above.
The developer in me not only needed to work on hard problems, but needed to be able to work faster, fix bugs faster, fix user problems faster, get you new features faster… In other words, I need a platform to grow technology that can be used by users. Not be stuck on a chain of desktop software rules.
So I cut a lot of hard-wires and re-thought digital creation from the ground up. I hired a bunch of really smart people and built something new that is thought for our generation.
This is how TeamUP (now Lagoa.com) was re-born.
Can’t wait to see what you can do with it!
-Thiago
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